Today’s modern technology advances are at an all-time high, with smart devices at the forefront of our society. Some businesses rely purely on the world wide web to bring in customers, revenue, and partnerships so it’s no wonder having a business in 2018 runs hand in hand with your "Internet Presence". The internet has changed the way the world does business so it’s important to have a good knowledge of where your business stands on Google.
As a Bowling Alley owner, it is important to have your business listed in public domains like Google or Yelp. More often than not, people will Google search a local listing for detailed information such as directions, phone numbers, store hours, reviews. etc. Think of it like a modern day Yellow-Pages that is interactive and readily available to those with internet access. Here are a few useful tips that you can use to get your Bowling Alley a higher ranking on Google.
In the INTERNET world, Google has captured the center of the universe with everything from advertisements, listings, to business reviews and ratings. Google My Business would be your one stop shop for a business trying to gain an audience, whether local or worldwide. As a business, Google has already made it extremely easy to sign up and monitor your daily online activity.
There are a few common experiences among businesses new to Google, the most common is having an unofficial listing. The public has the option to add an unofficial listing to make Google and local residences aware of businesses not yet listed. As the owner, you would simply have to claim and verify ownership within the listings on Google. Once you have completed and verified your Google My Business account, there are step by step instructions that allow you to get the most from your Google My Business venture.
For example it is probably a good idea to upload photos of your facility, to give customers an idea of what to expect. Other vital properties that should be clear on your listing are hours of operations, contact info, the locations address, and/or website address.
Here are a few beneficial realms that connect with your Google My Business account. These platforms can be used to market your Bowling Alley to both locals and tourists.
-Google Maps
Your Websites presence speaks volumes to your customers, but it also speaks volumes to Google! All of the content on your site is information used to categorize your website with relevant keywords. The richer the content stored on your website, the better chances you have of a higher Google ranking.
Here are a few things you should always keep an eye on when your business is developing a website:
-Meta tagsIf any of the above terms seem alien to you, no need to panic. It may be time to hire a Web Developer who can improve your overall, “Internet Presence”. However, if you are on a budget and would rather create a website yourself, you definitely have many options to choose from. One being Google My Business Website Builder. This option is very simple and nothing too fancy but it would be a step in the right direction if you are in need of a website quickly. Another option which may require a little more “know how” would be using a CMS like Wordpress, Joomla, or Drupal. Most CMS platforms have pre-built templates you can download or purchase and modify to fit your businesses identity. Again, using a CMS does take some web development knowledge. At the least you should have a clear understanding of HTML, CSS, and FTP functionality.
Nowadays, you can count on the majority of households having some sort of access to a Social Media Platform. This is why it is highly important for your Bowling Alley to be in a popular Social Media sphere. Remember, Social Media is accessed by people of ALL ages more so with the younger generations but for the most part you can find a smart device in 6 out of 8 households.
What does this mean and does this affect my business? Well, just imagine you are having a special Cosmic Bowling night, and you’d like inform the public on the awesome experience they will have at your center. Instead of waiting in line for traditional advertisements, you can create a simple post via Facebook or Instagram that will be in front of your customers eyes instantly.
Here are a few popular social media spheres that can benefit any Bowling Alley:
-FacebookWhether its Facebook, Google AdWords, or a well-dressed website, your businesses internet presence will make a huge difference in how many people visit your center and how customers view your business. When it comes down to it, ALL platforms and social media spheres tie together to form a digital snowball effect. Thus making your Family Entertainment Center easy to find at the click of a button.